Consent of Deloitte & Touche LLP

Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in the following Registration Statements of Sonic Automotive, Inc.:

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Registration Statement No. 333-82615 on Form S-3;

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Registration Statement No. 333-81059 on Form S-8;

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Post-Effective Amendment No. 1 to the Registration Statement No. 333-81059 on Form S-8;

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Registration Statement No. 333-81053 on Form S-8;

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Post-Effective Amendment No. 1 to the Registration Statement No. 333-81053 on Form S-8;

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Registration Statement No. 333-71803 on Form S-3;

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Registration Statement No. 333-77407 on Form S-3MEF;

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Registration Statement No. 333-69907 on Form S-8;

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Registration Statement No. 333-69899 on Form S-8;

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Registration Statement No. 333-68183 on Form S-3;

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Registration Statement No. 333-65447 on Form S-8;

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Registration Statement No. 333-49113 on Form S-8;

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Registration Statement No. 333-96023 on Form S-3;

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Registration Statement No. 333-51978 on Form S-4;

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Registration Statement No. 333-50430 and Nos. 333-50430-01 through 333-50430-G7 on Form S-3;

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Registration Statement No. 333-69901 on Form S-8;

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Post-Effective Amendment No. 2 to the Registration Statement No. 333-69901 on Form S-8;

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Registration Statement No. 333-95791 on Form S-8;

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Post-Effective Amendment No. 1 to the Registration Statement No. 333-95791 on Form S-8;

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Registration Statement No. 333-46272 on Form S-8;

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Post-Effective Amendment No. 1 to the Registration Statement No. 333-46272 on Form S-8;

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Registration Statement No. 333-46274 on Form S-8;

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Post-Effective Amendment No. 1 to the Registration Statement No. 333-46274 on Form S-8;

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Registration Statement No. 333-102052 on Form S-8;

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Registration Statement No. 333-102053 on Form S-8;

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Registration Statement No. 333-109411 on Form S-8;

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Registration Statement No. 333-109426 and Nos. 333-109426-1 through 333-109426-261 on Form S-4;

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Registration Statement No. 333-111463 and Nos. 333-111463-01 through 333-111463-263 on Form S-4;

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Registration Statement No. 333-117065 on Form S-8;

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Registration Statement No. 333-124370 on Form S-8;

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Registration Statement No. 333-142435 on Form S-8;

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Registration Statement No. 333-142436 on Form S-8;

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Registration Statement No. 333-159674 on Form S-8;

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Registration Statement No. 333-159675 on Form S-8; and

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Registration Statement No. 333-160452 and Nos. 333-160452-01 through 333-160452-277 on Form S-3.

of our reports dated February 29, 2008 (May 28, 2009 as to the first paragraph under the Recent Accounting Pronouncements heading in Note 1, the second paragraph under the Financial Instruments and Market Risks heading in Note 1, the fifth paragraph under the Dispositions heading in Note 2, the first paragraph in Note 6, the first, second and third paragraphs in Note 7 and the fifth paragraph in Note 9) (August 21, 2009 as to the first paragraph under the

Reclassifications heading in Note 1) relating to the 2007 and 2006 consolidated financial statements (including retrospective adjustments to the 2007 and 2006 consolidated financial statements and financial statement disclosures) of Sonic Automotive, Inc. (which report on the consolidated financial statements expresses an unqualified opinion and includes explanatory paragraphs regarding the adoption of the provisions of FASB Interpretation No. 48 Accounting for Uncertainty in Income Taxes as of January 1, 2007, the application of the provisions of Securities and Exchange Commission Staff Accounting Bulletin No. 108, Considering the Effects of Prior Year Misstatements When Quantifying Misstatements in Current Year Financial Statements in 2006, the adoption of Statement of Financial Accounting Standards No. 123 (R), Share-Based Payment, and the adoption of FASB Staff Position APB 14-1, Accounting for Convertible Debt Instruments That May Be Settled in Cash upon Conversion (Including Partial Cash Settlement), and for the adoption of FASB Staff Position EITF 03-6-1, Determining Whether Instruments Granted in Share-Based Payment Transactions are Participating Securities), included in this Current Report on Form 8-K of Sonic Automotive, Inc.

/s/ DELOITTE & TOUCHE LLP

Charlotte, North Carolina

August 21, 2009